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You may recall learning in class the “5W-1H” approach to storytelling, where each story must address each of the following questions: Who? What? When? Where? How? Why? It turns out, this framework extends well beyond the classroom. It is great for problem solving, analysis, project management, marketing, and communication. Communication Gaps Miscommunication or lack of […]
Human beings have been communicating for thousands of years; so, why is miscommunication still one of the top five issues from couples to companies? Think about it. How many relationships have failed because of communication or the lack thereof? How many mistakes have been made in the workplace because something was not communicated clearly? How […]

It was 1973, and the New York Knicks roster was filled with the legendary combined talent and tenacity of Walt Frazier, Earl “The Pearl” Monroe, Bill Bradley, Willis Reed, and Dave DeBusschere. Each player was extremely skilled in his own right; but together, they created a formidable force. And what they did together planted the […]

Marketing, sales, and operations, simply put, are conversations. Like any good communication, these involve speaking and, just as important, listening. Master the art of communication, and you can master these critical areas of business. Surveys, customer reviews, conference feedback, polls, suggestion boxes – these are just some of the means companies use to portray a […]

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