Marketing and sales professionals know that success hinges on three words: Know, like, and trust. The goal of marketing is, essentially, to establish a trusting relationship. And that leads to sales. The same holds true in leadership. Leaders who are known, liked, and trusted by their people are much more effective leaders. And trust leads […]

Culture is a bit like the wind. You can’t see it or define it physically, but you certainly can feel and see its impact. Wind can be a cooling breeze or a roaring tornado, depending on how it is affected by internal and external forces. You can see the impact of culture in many settings. […]