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Strength Leader Blog
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Marketing and sales professionals know that success hinges on three words: Know, like, and trust. The goal of marketing is, essentially, to establish a trusting relationship. And that leads to sales. The same holds true in leadership. Leaders who are known, liked, and trusted by their people are much more effective leaders. And trust leads […]
Whether you ascribe to the idea of New Years resolutions or not, there is a shifting point that happens as the new year starts. It is the shift toward starting new things and toward productivity. It is a wave that you, as a leader, can use to jump start your success for the year. Three […]
In a previous article, we talked about leading as an effective change agent. Now, let’s talk about another key role you play as a leader, and that is the role of sales agent. Now, you may say, “I own the business,” or “I am the CEO. Sales is no longer my role. I have a […]
Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]
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