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Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]
Just a few years ago, companies like Walmart ruled the retail universe. With their massive scale, they could compete better than anyone on pricing. If you were to ask them who their greatest competitor was, they likely would have said, “Target.” Today, however, their real competitor has emerged. It is not Target. It is Amazon. […]
The last few years in business have been some of the most challenging ever, with the pendulum swinging wildly in every direction – onshore, offshore, downsizing, growing, outsourcing, hiring, new technology, proven practices, regulations, world events, foreign and domestic markets, healthcare, security, social media, direct media…and the list goes on. Competition is fiercer than ever […]
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