Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]
Where do many businesses start? Probably with a statement similar to this: “I don’t like being told what to do, so I’m going to start a business, where I can be my own boss.” This, essentially, means they value freedom. And while they may relish not having a “boss,” they will very quickly realize there […]
Somewhere in the world, a customer or client is wondering… Is anyone ever going to call me back? Has my order shipped? When is the (service provider) coming? All these questions boil down to one thing: “Does anyone care enough to own my issue and help me address it?” In a world of artificial […]
get instant access now!
This Free E-Book is a 3-part communication strategy for long-range impact. It's time to protect the bottom line, build the top line & enhance the middle line.
free E-Book & executive brief