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Marketing and sales professionals know that success hinges on three words: Know, like, and trust. The goal of marketing is, essentially, to establish a trusting relationship. And that leads to sales. The same holds true in leadership. Leaders who are known, liked, and trusted by their people are much more effective leaders. And trust leads […]
Where do many businesses start? Probably with a statement similar to this: “I don’t like being told what to do, so I’m going to start a business, where I can be my own boss.” This, essentially, means they value freedom. And while they may relish not having a “boss,” they will very quickly realize there […]

This series covers the 12 Habits of Effective Entrepreneurs. Click here to view previous articles. Habit #5 – Energy “The power is out.” “The internet is down.” “We’ve run out of gas.” “The tires are flat.” “The battery is dead.” “The air conditioner is broken.” “There’s a leak in the main water line.” Each of […]

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