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You may recall learning in class the “5W-1H” approach to storytelling, where each story must address each of the following questions: Who? What? When? Where? How? Why? It turns out, this framework extends well beyond the classroom. It is great for problem solving, analysis, project management, marketing, and communication. Communication Gaps Miscommunication or lack of […]
Marketing and sales professionals know that success hinges on three words: Know, like, and trust. The goal of marketing is, essentially, to establish a trusting relationship. And that leads to sales. The same holds true in leadership. Leaders who are known, liked, and trusted by their people are much more effective leaders. And trust leads […]

STATEMENT Have you ever uttered a statement like the ones below? “I’ve always wanted to start a business, but I don’t know where to begin.” “I don’t understand technology.” “I could never speak in front of a large audience…or a small one…or any audience!” “I am not good at leading a team.” “I wouldn’t know […]

When it comes to strategy and planning, it is common for leaders to focus on “the next big thing”: the next initiative, project, or goal. These are exciting, and they are important. They are measurable benchmarks for success. But the value of the little daily habits that support the big things can be underrated. Neglected, […]

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