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Marketing and sales professionals know that success hinges on three words: Know, like, and trust. The goal of marketing is, essentially, to establish a trusting relationship. And that leads to sales. The same holds true in leadership. Leaders who are known, liked, and trusted by their people are much more effective leaders. And trust leads […]
When it comes to strategy and planning, it is common for leaders to focus on “the next big thing”: the next initiative, project, or goal. These are exciting, and they are important. They are measurable benchmarks for success. But the value of the little daily habits that support the big things can be underrated. Neglected, […]

Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]

“I feel like I’m not being heard,” said the employee. “I offer suggestions, and it’s as if no one hears me. But then, if someone else offers the same exact suggestion, it is heard and implemented right away.” “Why doesn’t my manager hear ME?” This tends to be a two-sided issue, summarized in one word: […]

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