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The company was a leader in the market, with technological advances that had deep impact on its customers. It attracted great employees, who were eager to be part of its future. The Rock Star Salesperson One of the company’s new hires was a salesperson who was considered a rock star. With a strong track […]
This is the information age. More than at any other time in history, the world has virtually unlimited information at its fingertips. In a matter of minutes, even a child can tap into more information than a person in previous generations could acquire in a lifetime. Not only can we learn from historical resources, […]

Every person, at some time or another, must know how to sell. “I am not a salesperson,” you may say, “I am _____________.” You can fill in the blank with any number of roles – a business owner, mother/father, assistant, accountant, attorney, or quality control manager, for example. The roles are endless. But every single […]

Each business has a unique culture and branding. Successful companies become successful because they are known for their product, service, culture, and branding. For example, there was a solid retail company that operated successfully for decades under the hallmarks of quality, reliability, and trust. This was their signature culture and branding. Their products were […]

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