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Volumes have been written in recent years regarding the need for adaptability and agility in today’s workplace. And it is right that there should be a culture of being able to flex with the changes and embrace innovation. But it is also right that some things should not change. Consider a certain company, known for […]
The company was a leader in the market, with technological advances that had deep impact on its customers. It attracted great employees, who were eager to be part of its future. The Rock Star Salesperson One of the company’s new hires was a salesperson who was considered a rock star. With a strong track […]
Each business has a unique culture and branding. Successful companies become successful because they are known for their product, service, culture, and branding. For example, there was a solid retail company that operated successfully for decades under the hallmarks of quality, reliability, and trust. This was their signature culture and branding. Their products were […]
As a leader, you have no doubt noticed the old school sales models don’t always work in today’s customized and individualized market. It’s not enough for a sales person to make the sale. It is more about making the sale that best fits the customer. Let’s face it, from cars to mobile phones to services […]
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