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Many entrepreneurs and business leaders start or run a business from a self-based perspective that could be summed up as, “Here is what I (or we) do. Buy our goods and services.” But clients and customers buy based on a different perspective: their own. They want to know how your product or service will […]
Well, it’s been quite an eventful week here on Long Island, starting with a visit from Hurricane Sandy. As it turns out, the storm was just the beginning. We are now dealing with the aftermath of power outages, fuel shortages, limitations on basic infrastructure, and challenges in obtaining the very basics of food and water […]
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