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Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]
In a texting-based society, communication has been reduced to the shortest wave possible. Two or three words, or one line, are common forms of messaging. And they do have their place. Artificial Intelligence (AI) now helps to further refine this new form of shortwave communication. You ask a question or make a statement. It responds […]
We live in a world where everyday people and leaders at all levels have a chance to make a difference. The need and opportunity have never been greater for leaders to step up to the plate and bring resolution, innovation, inspiration, and stabilization. In a recent podcast, John Maxwell made a distinction between people […]
This week, we celebrated the 75th birthday of my friend and leadership mentor, John Maxwell. I have been privileged to first learn from his books and then serve on his leadership team for over a decade now. And I can tell you, I am still learning from this amazing leadership sage. In honor of […]
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