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Maslow’s Hierarchy of Needs has been both praised and scrutinized since its inception, but it does shed light on your needs as a leader and on the needs of your people. The five levels are as follows: Physiological – This level is about the physical essentials of life (things like water, food, clothing, and shelter). […]
Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]
As a society, we are asking, perhaps more than ever, “How can we get more done, in less time, and with fewer and fewer resources?” Even with the advent of AI, humans still feel the pressure of doing more and yet knowing it is never quite “enough.” There are times when asking that question is […]
In a texting-based society, communication has been reduced to the shortest wave possible. Two or three words, or one line, are common forms of messaging. And they do have their place. Artificial Intelligence (AI) now helps to further refine this new form of shortwave communication. You ask a question or make a statement. It responds […]
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