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Strength Leader Blog
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Marketing and sales professionals know that success hinges on three words: Know, like, and trust. The goal of marketing is, essentially, to establish a trusting relationship. And that leads to sales. The same holds true in leadership. Leaders who are known, liked, and trusted by their people are much more effective leaders. And trust leads […]
Maslow’s Hierarchy of Needs has been both praised and scrutinized since its inception, but it does shed light on your needs as a leader and on the needs of your people. The five levels are as follows: Physiological – This level is about the physical essentials of life (things like water, food, clothing, and shelter). […]
It is human nature to desire a connection to others and to purpose. The problem is, the last few years have wreaked havoc with many of those natural connections and, today, people are trying to find their way back. How do you reconnect? Take the initiative. Connecting with others is not easy. It takes leadership […]
Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]
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