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Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]
In Roman mythology, Janus was the god of doors and gates, symbolizing new beginnings and transitions. His image is one of two faces, each looking in an opposite direction. This is where the month of January got its name. And, of course, the symbolism fits the month. While everyone is focused on new beginnings, there […]
He had lived a full life, so full that those who heard his stories in later years found it hard to believe that one person could have done so much in a single lifetime. But he did. And he left behind a legacy that carries through to this day and beyond. Lives saved, businesses that […]
While it remains to be seen what history books will reflect on when it comes to the decade of the 2020s, one thing is certain. It will be earmarked by one word: CHANGE. Since 2020, there has been a constant state of change that escalates now on a daily basis. Business owners and leaders have […]
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