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Being an effective leader is very much about maintaining strong relationships. In previous articles in this mini-series, we have discussed four key relationships for leaders. Your relationship to yourself. Your relationship to your team. Your relationship to your clients and customers. Your relationship to your environment. In this final article in the series, we will […]
Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]
“I feel like I’m not being heard,” said the employee. “I offer suggestions, and it’s as if no one hears me. But then, if someone else offers the same exact suggestion, it is heard and implemented right away.” “Why doesn’t my manager hear ME?” This tends to be a two-sided issue, summarized in one word: […]
On the second Monday of December, in small businesses across the country, some variation of this conversation tends to occur. Leader to Team: “I am excited! I finished my planning this weekend. I’d like to launch this new program on January 1. We have three weeks, which I know is more than enough time. And […]
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