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There’s a term that has been around for decades now: WYSIWYG. It stands for “What You See Is What You Get.” When WYSIWYG came along, it was a game changer. Gone were the “code in the foreground days” that meant you had to continually refresh screens to see the end result. You could actually see […]
Think about your favorite brand. This could be a product, a restaurant, a store, a clothing line, or a service provider. Now, consider why this is your favorite. Is it their… Culture? Pricing? Variety? Uniqueness? Quality? Packaging? Flavor? Environment? Outstanding service? Customer recognition and attention? Values? On-time delivery? Community connection? Pick your top three. Now, […]

You may recall learning in class the “5W-1H” approach to storytelling, where each story must address each of the following questions: Who? What? When? Where? How? Why? It turns out, this framework extends well beyond the classroom. It is great for problem solving, analysis, project management, marketing, and communication. Communication Gaps Miscommunication or lack of […]

Human beings have been communicating for thousands of years; so, why is miscommunication still one of the top five issues from couples to companies? Think about it. How many relationships have failed because of communication or the lack thereof? How many mistakes have been made in the workplace because something was not communicated clearly? How […]

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