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For decades, much has been made of time savings, “time management,” efficiencies, automations, productivity, and tools to help us do more in less time. Yet, everyone is still busy – arguably, more so than ever.

This is because it is not about time. Time is a constant. There are still 24 hours in a day.

It is about priorities. And it is about the endless distractions that pull us away from those priorities.

Now, more than ever, it behooves us to go back to the classic Eisenhower Matrix and make distinctions between urgent and important. These days are historically urgent, and if we succumb to the urgency, we could go a lifetime without addressing our main priorities.

Teams and companies that focus on the urgent to the exclusion of the important will, sooner or later, pay the price. At best, they will exist in reactionary mode and fail to move the needle forward; at worst, they will implode from the pressure of the urgent and the absence of solid foundations.

Dr. Covey talks about the distinctions of urgency and importance and also about loading the “big rocks” (your main priorities) first. In this article on the John Maxwell Co. Corporate Leadership Solutions blog, you will find 5 Steps to Finding Your Big Rocks.

Take some time to read the article and check your priorities. It is not urgent that you do so, but it certainly is important.

As the CEO of Strength Leader Development, Deb Ingino is a highly sought-after international executive mentor, coach, trainer, and speaker. Deb is well versed in global business operations and helps business leaders and their teams to discover and leverage their strengths, so they can create highly collaborative teams that deliver great results. With a refreshingly direct style, and using the Maxwell Method, Deb helps leaders and teams to deliver profitable results. Connect with Deb to learn more about her mentorship and coaching programs to equip you with advanced strategies to elevate your results.