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Prior to 2020, launch-based marketing was a hot trend for businesses. Funnels were the rage. Social media ads had excellent return on investment for those who used them strategically. And the calls to “buy now” reached a near-frenzy stage. But a lot changed in 2020, as you may recall. And those changes resulted in a […]
The stereotypical leader is the person out in front of the crowd, leading the charge. They are those in front of the group teaching. They are those on the stage speaking to the audience. They are the commandos making massive deals from big desks in corner offices. They are doers, speakers, and action-focused achievers. But […]
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